Positive Image was established in 2012 by Kate Hardcastle and works to empower and inspire confidence in young people, through mentoring, workshops and events. With over 50 mentors, Positive Image has supported over 5,000 young people.
The campaign also recognises ‘Positive Image Icons’ – those individuals whose work supports and inspires young people. Icons have included Melanie C, Kanya King CBE, Sarah Greene, Holly Branson, Steph McGovern & Meera Syal CBE.