The brief: This global distributor had invested millions in its operations and wanted a customer brand that reflected its commitment to delivering excellence.
Delivery: The IWP team reviewed every touchpoint, from factory floor to social media, to understand every product and customer journey. A brand development plan was then developed, which firstly worked to inspire and motivate teams internally, before launching to the brands millions of customers in 2020. IWP created supported brand collateral including training materials, language toolkits and customer journey maps, to ensure the delivery of the highest standards of customer and client service.
